He started his working life as an independent cinematographer and documentarian and in 2003 founded Firebrand; a TV, web and mobile programming company backed by Microsoft, GE Capital, NBC Universal and Allen & Company. Broadcast nightly to 97 million households in the US, Firebrand was an entertainment and marketing hybrid that programmed the best TV commercials the way MTV used to program music videos. Despite a growing audience and unprecedented response rates on its e-commerce platform, the start-up was prematurely shuttered during the financial crisis in 2008.
Over the years, Román has filled various management and creative roles in his family’s international architecture practice in NYC, where he continues to serve as Director. In 2011, he founded Hive House, a company with a mission to provide innovative building solutions that make a positive impact on the lives of disadvantaged communities around the world. The prefabricated construction system that the company has developed is capable of delivering a variety of inexpensive, customizable, high-performance, and easy-to-construct building types from emergency shelters and temporary worker housing to durable homes, clinics, schools and community centers.
Román is an alumnus of Haverford College and holds an MFA from the Graduate Film program of the NYU Tisch School of the Arts and an MBA from IE Business School in Madrid.