Aditi Banga is the head of innovation for fashion and beauty at Instagram / Meta, based in their New York office. She works across the fashion and beauty ecosystem, advising stakeholders on the latest developments across Meta’s platforms and products, including Instagram, Threads, AI, and AR/VR, and collaborates with Meta’s product leadership to enhance the product experience for these sectors. In prior roles at Instagram, Aditi founded and scaled the creator shopping and creator monetization partnerships teams for the company. Prior to joining Instagram in 2018, Aditi was at Apple, supporting the platform and content strategy for Apple’s movies and television division. She has spent the past 15 years working at the intersection of entertainment media, e-commerce, and technology, including at Hulu, Gilt Group, and Pocket Gems, a mobile gaming and entertainment company. Aditi received her MBA from Stanford’s Graduate School of Business and her BA from Harvard College.
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