What is your primary role at your company?
As a co-founder of Command Collective, my role touches every aspect of the public relations business. This spans all elements of client services, from crafting uniquely tailored campaigns and media strategy, to business development and more. While nothing is off limits, I also have a passion for navigating tricky crisis situations, as well as concepting unique activations and partnership opportunities.
What drives you to be involved with Hudson River Park?
While public relations is a broad industry, Command Collective specializes in working with clients across all aspects of the built environment. This includes residential and commercial real estate development, as well as architecture, interior design and lifestyle. Beautifully curated public spaces are an integral part of this ecosystem and Hudson River Park contributes significantly to residential and business communities along Manhattan’s West Side. It’s incredibly important to support these efforts through involvement with HRPK.
Have you had the chance to volunteer at Hudson River Park, and if so what was your experience like?
Last year I was fortunate enough to be part of team HRPK running the United Airlines NYC Half Marathon. As a member of this team, we raised significant funding to support essential services and operations of the Park. Completing the race was an incredible experience and I was honored to support and give back to HRPK.
What aspect of working with HRPK Friends on the Business Council is the most rewarding for you?
Defining and communicating the mission, purpose and values of the Business Council was a top priority when the group was formed. As a founding member, I was lucky enough to be involved during these early stages and assist in developing the council’s defining pillars, allowing us to communicate with and engage the surrounding community. It’s been a very rewarding process every step of the way.
About Command Collective:
Command Collective is a no-nonsense public relations and consulting collaborative with a passion for multi-faceted storytelling. Born out of the strong desire to ensure clients make their mark, Command Collective approaches the art of communication with sensibility and creativity. With over 25 years of combined experience in the realm of luxury, co-founders Dale and Bianca offer a distinct specialization in all facets of the built environment. The team develops and executes integrated communications strategies that strike multiple media touchpoints, including traditional press placements as well as digital and broadcast features, partnerships, events, speaking engagements and more.